Snap Sees Revenue Surge as Advertiser Count Doubles, Betting Big on AI and AR for Future Growth
Snap Inc. has reported impressive Q3 results, with a revenue increase of 15% year-over-year, reaching $1.37 billion—a performance that exceeded Wall Street […]
Netflix Welcomes New VP of Advertising as It Sets Sights on Expanding Ad Business for 2025
Netflix is strengthening its advertising ambitions with the appointment of Nicolle Pangis as its new vice president of advertising. Pangis, who formerly […]
Walmart’s 2024 Holiday Campaign Combines Pop Culture and Sentiment
Walmart has launched its 2024 holiday marketing campaign, aiming to create heartwarming moments of gift-giving while weaving in popular culture references. The […]
Starbucks Partners with WPP for U.S. Creative Duties Amid Turnaround Efforts
Starbucks is undergoing a significant shift in its creative strategy as it assigns U.S. creative duties to WPP, a global advertising and […]
Google Overhauls Shopping Platform with AI Integration Ahead of Holiday Season
Google has revamped its Shopping platform, introducing advanced artificial intelligence (AI) features to enhance user experience and attract advertisers as the critical […]
KFC Declares ‘Tender Wars’: Fried Chicken Gets Tactical in New Campaign
KFC’s 60-second ad offers a satirical take on the battles of the fast-food industry around menu items like chicken sandwiches and sauces. […]
Nespresso’s Jessica Padula on Balancing Luxury Marketing and Sustainability Amid ESG Challenges
Nespresso is navigating the dual challenges of maintaining its luxury brand identity while addressing sustainability concerns. Jessica Padula, the brand’s vice president […]
McDonald’s Unveils Chicken Big Mac in Unique Pop-Up Restaurant “McDonnell’s”
McDonald’s has launched a new limited-time offer — the Chicken Big Mac — with a unique pop-up experience called “McDonnell’s.” The campaign, […]
Johnnie Walker Enters the ‘Squid Game’ Arena with Limited-Edition Bottles and Global Campaign
Johnnie Walker has partnered with Netflix’s global hit series “Squid Game” to release a special line of Black Label Scotch whisky. This […]
Levi’s Teams Up with Beyoncé to “Reiimagine” Iconic Ads with Nostalgic Flair
Levi’s has launched a new campaign with the global superstar Beyoncé titled “Reiimagine,” which revisits and revamps some of the brand’s most […]