Burger King is lighting up the holiday season with its first-ever Advent Calendar and an exciting “31 Days of Deals” promotion. This unique digital experience, crafted exclusively for Royal Perks members, offers festive deals and a memorable in-app experience to celebrate the season.
BK Advent Calendar and 31 Days of Deals Kick Off Festivities
Launching on November 22, the BK Advent Calendar brings nostalgia to the table, featuring 12 items inspired by iconic menu items and memorable moments from Burger King’s 70-year history. Priced at $19.54—a nod to the brand’s founding year—the calendar will showcase items like Chicken Fries, the Whopper, and even references to the 90s Burger King Kids Club. Alongside this, the “31 Days of Deals” campaign will go live on December 1, providing Royal Perks loyalty members with daily deals such as free food, waived delivery fees, and access to exclusive holiday-themed merchandise.
Introducing BK Village: A Festive Digital World
Burger King is going beyond traditional holiday promotions with BK Village, an interactive holiday town embedded within the Burger King app. Through BK Village, Royal Perks members can participate in fun seasonal activities and personalize their own digital holiday homes. Each day, members can visit their digital mailbox to unlock a new deal, keeping the festive spirit alive throughout December. This experience taps into a gamification strategy that Burger King has successfully employed in past promotions to build customer loyalty.
Holiday Promotions to Strengthen Brand Loyalty and Boost Data Collection
Burger King’s holiday app experience aims to attract consumers while helping the brand gather valuable first-party data. As economic challenges shape consumer habits, the fast-food chain is strategically positioning itself as a convenient holiday option with valuable perks for loyal customers. Linking seasonal deals to its Royal Perks loyalty program allows Burger King to stay top of mind and encourage app engagement during the bustling holiday period.
Burger King Expands Gamification Strategy
The BK Village app experience extends Burger King’s ongoing gamification efforts. Earlier this year, the chain introduced the Million Dollar Whopper Contest, which encouraged customers to create their own Whopper with up to eight ingredients using AI, further underscoring Burger King’s commitment to digital engagement. This focus on immersive app experiences has become a key tactic in appealing to tech-savvy customers who crave interactive, unique brand experiences.
In a time when fast-food competitors like McDonald’s report steady sales despite economic pressures, Burger King’s approach may help strengthen its brand affinity and customer loyalty.
For more details on Burger King’s holiday offerings, check out the full Marketing Dive article.