Programmatic Ad Spend Grows with Efficiency Gains, Says ANA Study
The programmatic advertising landscape is seeing notable growth and improved efficiency, according to the 2024 Programmatic Transparency Benchmark Study by the Association […]
Duo the Owl Trades Green Feathers for Pink Guards: Duolingo and Netflix Team Up for a Deadly Fun Korean Lesson
Duolingo and Netflix are urging fans to “Learn Korean or Else.” With Squid Game Season 2 on the horizon, the language-learning app’s […]
Roku Makes TV Advertising More Accessible for Brands with Free Spaceback Creative Offer
Roku is stepping up its efforts to make connected TV (CTV) advertising more accessible to performance-driven brands by offering free use of […]
Walmart and NBCU Unveil Next-Gen Shoppable Ads
Walmart and NBCUniversal (NBCU) are set to launch an enhanced shoppable ad experience during this year’s Thanksgiving night NFL broadcast. This partnership […]
Lavazza’s Ad Tells the Tale of a Coffee-Serving Robot Longing for “La Dolce Vita”
Lavazza is using a heartwarming story to showcase what makes us human. Their latest campaign, “Pleasure Makes Us Human,” highlights the company’s […]
Zevia Challenges Coca-Cola with Clever AI Holiday Ad Parody, Aiming for a Bigger Share of the Soda Wars
Zevia, the zero-sugar soda brand known for its stevia-sweetened beverages, is taking on Coca-Cola with a sharp-witted holiday campaign that riffs on […]
Kleenex Unveils Bold New Visual Identity to Reinforce Brand Storytelling
Kleenex, the brand synonymous with facial tissues, has launched a new global visual identity as part of its 100th anniversary celebrations. This […]
Snapchat Breaks New Ground with Sponsored Snaps, Teams with Wicked
Snapchat is taking a bold step into direct advertising with the debut of Sponsored Snaps, a new ad solution that delivers promotional […]
Monopoly Go! Rolls the Dice on Star Power with Jason Momoa, Keke Palmer, and Will Ferrell
Monopoly Go!, the wildly successful mobile game that has already raked in over $3 billion in revenue since its launch, is betting […]
Pinterest Debuts Celebrity Gift Guides and Shoppable Wishlists to Own the Holiday Shopping Scene
Pinterest is stepping into the holiday shopping season with a splash, unveiling over 1,000 curated gift guides and rolling out shoppable wishlists […]
Instacart Scores Big: First Super Bowl Ad Marks Milestone in Marketing Transformation
Instacart, the leading grocery delivery platform, is gearing up to make its debut on advertising’s grandest stage — the Super Bowl. Announced […]
Pepsi strikes back with ‘Undercover Cups’ promotion
Pepsi is ramping up its battle with Coca-Cola by launching a new “Undercover Cups” video stunt, targeting the soda supplier partnerships of […]