Global Ad Spend to Exceed $1 Trillion in 2024: AI and Digital Media Drive Record Growth
According to WARC’s latest forecast, global advertising spend is set to soar by 10.5% in 2024, reaching a staggering $1.07 trillion. This […]
Grey Goose and Frances Tiafoe Serve Up Fashion at U.S. Open
Bacardi’s Grey Goose vodka is celebrating its 18-year sponsorship of the U.S. Open with a fresh, fashion-focused campaign starring tennis sensation Frances […]
Wonderful Pistachios Rolls Out Innovative On-the-Go Campaign with Uber and Lyft Car Wraps
Wonderful Pistachios is driving its latest campaign with a bold out-of-home strategy, featuring nearly 80 car wraps on Uber and Lyft vehicles. […]
Netflix Ramps Up Ad Sales with Enhanced Strategy and Content Push
Netflix is making significant strides in its advertising efforts, reporting a 150% increase in ad sales for its second year of upfront […]
Ugg Launches “Feels Like Ugg” Campaign to Reconnect with Gen Z
Ugg, in collaboration with AKQA, has unveiled its new global campaign, “Feels Like Ugg,” aimed at capturing the renewed interest in 2000s […]
Oreo and Coca-Cola Team Up for Unique Cookie and Beverage Combo
Coca-Cola and Oreo are set to launch a limited-edition cookie and drink that fuse their iconic flavors. Starting in September, grocery and […]
Fanta Launches Beetlejuice-Flavored Drink with QR Code
Fanta has unveiled a limited-edition ‘Beetlejuice’ flavor in collaboration with Warner Bros. Pictures, celebrating the upcoming release of the movie “Beetlejuice Beetlejuice.” […]
Amazon’s 2024 Back-to-School Campaign: Michel Buteau Leads the Way in Savings
Amazon has launched its 2024 back-to-school campaign, highlighting affordability as the key theme. The campaign is spearheaded by actress and comedian Michelle […]
Outbrain Acquires Teads for $1 Billion, Forming a New Open-Web Advertising Heavyweight
Outbrain has announced its acquisition of Teads for a whopping $1 billion. This acquisition is set to create a formidable force in […]
Mountain Dew Introduces ‘Mountain Dude’ to Refresh Iconic ‘Do The Dew’ Slogan
This week, Mountain Dew, a brand under PepsiCo, unveiled its latest marketing campaign, breathing new life into the legendary “Do The Dew” […]
Hyundai Shifts Gears for More Emotional Summer Olympics Ads
The Olympics have a history of inspiring advertising replete with stories of triumph and athletes performing at their peak to reach the […]
Google Backtracks on Cookie Deprecation: What Now?
Google has changed course once again, announcing that it will explore a “new path” around online privacy instead of deprecating third-party cookies […]