Disney Elevates CTV Strategy with Shoppable and Advergaming Formats
Disney is enhancing its connected TV (CTV) advertising strategy with the introduction of shoppable and “advergaming” formats, aiming to merge interactive entertainment […]
Amazon Launches Cookieless Ad-Targeting Solution at Cannes Lions
Amazon has introduced a groundbreaking ad-targeting solution called Ad Relevance, designed to operate without relying on cookies or other third-party identifiers. This […]
Apple’s Adoption of RCS for iPhones: A Game-Changer for Marketers
Apple is set to embrace the RCS (Rich Communication Services) standard on iOS later this year, marking a pivotal shift for mobile […]
Wall Street Prepares for Overhaul as Trade Settlement Cycle Shortens
Starting May 28, the Wall Street trading landscape will undergo its most significant transformation in years with the adoption of the T+1 […]
Hyundai Highlights Electric Vehicle Benefits in Dynamic New Campaign
Hyundai Motor America has launched a cutting-edge campaign to spotlight the benefits of its electric vehicle (EV) lineup. This integrated marketing effort […]
Elon Musk’s xAI Firm Reaches $24 Billion Valuation with New $6 Billion Investment
Elon Musk’s AI company, xAI, has secured an additional $6 billion in funding, raising its valuation to an impressive $24 billion. This […]
Chinese government agencies to buy gold shares in Alibaba and Tencent
Chinese government agencies intend to buy so-called “golden shares” in units of Alibaba Group Holding Ltd. and Tencent Holdings Ltd., suggesting that […]