Fanta has unveiled a limited-edition ‘Beetlejuice’ flavor in collaboration with Warner Bros. Pictures, celebrating the upcoming release of the movie “Beetlejuice Beetlejuice.” The new beverage is characterized by its unique flavor profile and a black-and-white striped packaging that pays homage to the iconic character. This global partnership includes a redesign of Fanta’s product line to highlight characters from the sequel, available starting August 12 in over 50 markets.
QR Code-Driven Experiences:
Fanta’s special packaging is equipped with QR codes, unlocking exclusive experiences both physical and digital. Fans scanning the codes can enter to win movie tickets and other exciting prizes. Although specific details of these experiences remain under wraps, they are expected to include both virtual and in-person activities.
Strategic Marketing Push:
The campaign, led by WPP Open X, including Ogilvy and other partners, is designed to boost Fanta’s market presence as Halloween approaches. The “Summon What You Wanta” tagline encourages consumers to celebrate in their unique way, building on Fanta’s “Wants Fanta” platform revival. This strategic timing and branding aim to appeal to Gen Z, with a refreshed version of the classic “Wanta Fanta” anthem.
Broader Impact:
In addition to the Fanta collaboration, Warner Bros. is launching a virtual experience on Roblox, marking a novel approach to digital promotion. This includes a virtual Fandango box office for purchasing real-world movie tickets. The film’s sequel, expected to debut on September 6, is projected to exceed $100 million in opening weekend box office revenue.
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