Bacardi’s Grey Goose vodka is celebrating its 18-year sponsorship of the U.S. Open with a fresh, fashion-focused campaign starring tennis sensation Frances Tiafoe. The initiative, which launched on August 22, blends high fashion with high spirits, featuring Tiafoe in a series of three 15-second videos showcasing his style. The campaign also includes longer-form social media content and a major out-of-home advertisement in Times Square.
As part of the campaign, Grey Goose is hosting a special giveaway. One lucky U.S. Open attendee will win premium seats for themselves and a guest, plus a visit to the exclusive Grey Goose suite. To enter, participants must direct message Grey Goose on Instagram with a photo of their tournament outfit by August 27. The 18th entry will be selected to commemorate the brand’s 18-year partnership with the tournament.
In addition to digital engagement, Grey Goose will enhance the in-person experience with branded cocktail bars across the USTA Billie Jean King National Tennis Center. The bars will be located at key spots including the Food Village, Grandstand Stadium, Louis Armstrong Stadium’s concourse, and the Arthur Ashe Stadium promenade. Fans can also use an online locator to find the signature Honey Deuce cocktail, which will be available in canned form through DoorDash and Cocktail Courier in New York City and Chicago.
For more details, visit Marketing Dive.