McDonald’s has teamed up with the popular anime series “Jujutsu Kaisen” to launch a new Special Grade Garlic Sauce, available exclusively through the McDonald’s app. The collaboration, announced in a press release, will debut on July 9 and feature collectible lid designs showcasing beloved characters from the anime series. This partnership continues McDonald’s trend of integrating pop culture into its marketing strategies.
The Special Grade Garlic Sauce, inspired by the Black Garlic Sauce from McDonald’s Japan, will be offered as a free add-on with any order of Chicken McNuggets made through the app or can be paired with other orders. Each sauce purchase also includes a 30-day free trial to Crunchyroll, a leading anime streaming service where fans can watch full episodes of “Jujutsu Kaisen.” This strategy aims to drive app engagement and build customer loyalty while tapping into the anime’s large, dedicated fanbase.
The sauce will feature eight unique lid designs featuring characters such as Yuji Itadori, Megumi Fushiguro, Nobara Kugisaki, Satoru Gojo, Kento Nanami, Suguru Geto, Mahito, and Sukuna. Described as containing notes of garlic and soy sauce balanced with a slight tangy sweetness, the Special Grade Garlic Sauce is tailored to appeal to both anime enthusiasts and food lovers.
McDonald’s latest anime-themed campaign underscores the brand’s commitment to culturally relevant marketing, which CEO Chris Kempczinski credits for the chain’s ongoing success. The company has seen 13 consecutive quarters of positive comparable sales growth, driven by innovative marketing strategies that resonate with diverse consumer interests. Despite a modest 1.9% growth in global comparable sales in Q1 2024, McDonald’s continues to push boundaries with creative promotions.
This anime collaboration follows a similar effort in February, where McDonald’s paid tribute to its frequent depiction in anime with a campaign featuring new sauces, packaging, and episodic content. The chain has also engaged with pop culture and nostalgia through various initiatives, including celebrating the birthday of mascot Grimace and partnering with streetwear influencer Kerwin Frost for a customized Happy Meal box.
McDonald’s recent announcement of a Digital Marketing Fund, set to launch next year, aims to accelerate digital investments and expand the chain’s competitive advantage. This initiative highlights McDonald’s dedication to staying ahead in the fast-food industry by leveraging digital tools and trends to enhance customer experience and engagement.
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