Motorola’s latest “Styled With Moto” campaign features a groundbreaking approach to promoting its new line of folding smartphones powered by artificial intelligence (AI). The campaign leverages generative AI to create fashion-forward outfits for virtual models, seamlessly blending technology and style in an innovative 30-second video. This video showcases more than a dozen looks, each inspired by Motorola’s iconic “batwing” logo and the six vibrant colors of the new Razr folding smartphones.
The campaign video, which integrates the brand’s familiar “Hello Moto” jingle recreated using AI, represents Motorola’s commitment to positioning itself as both a technological and fashion innovator. The video imagines fashion designs and models gracing runways and photo shoots, emphasizing the aesthetic appeal of the Razr 50 and Razr 50 Ultra models. These smartphones, equipped with advanced AI tools, are marketed not just as gadgets but as chic accessories.
Developed in collaboration with French agency Heaven, the campaign video is the result of four months of intensive research. Thousands of AI-generated images were meticulously selected for their style and material, then transformed to incorporate the distinctive “batwing” elements of the Motorola logo. The project utilized a range of AI tools, including Adobe Firefly, Midjourney, Krea.ai, Comfy UI, Hypic, Magnific.ai, ClipDrop, Luma, and Udio, to bring the futuristic fashion visions to life.
The video was unveiled on Motorola’s social media channels and highlighted during a launch event in Paris on June 26. At this event, attendees were treated to 150 portraits of guests donning batwing-inspired outfits and the centerpiece “Motorola Dress,” designed in collaboration with the creative textile studio Scotomalab. To further engage audiences, Motorola enlisted the help of two prominent content creators, @dressingleloo and @thedwardsad, to produce a video showcasing outfits that correspond with the various colors of the new smartphone line.
The use of generative AI in advertising is a subject of ongoing debate within the ad industry and among consumers. Motorola’s AI-driven campaign comes on the heels of a similarly AI-generated film by Toys R Us, created with OpenAI’s text-to-video tool Sora. While that project received criticism from the creative community, it was deemed “successful” by a company executive, highlighting the complex reception of AI in creative processes.
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