PepsiCo took center stage at the Cannes Lions International Festival of Creativity, showcasing innovative new technologies aimed at revolutionizing consumer engagement. Among the highlights were Gatorade’s AI Hydration Coach and Pepsi’s futuristic Smart Can, both designed to enhance personalization and user interaction.
Gatorade’s AI Hydration Coach
At the Stagwell Sport Beach venue, Gatorade wowed attendees with Anna, its AI-powered Hydration Coach. Named after the brand’s scientific research institute, Anna leverages decades of data to educate consumers on optimal hydration practices. The virtual assistant simplifies complex hydration science into digestible insights, democratizing expert knowledge previously reserved for athletes. Users interacted with Anna through a touch screen interface, posing questions ranging from hydration tips to lighter topics like favorite Gatorade flavors. Gatorade plans to pilot Anna in select markets by late 2024 or early 2025, aiming to integrate the assistant across various online and physical touchpoints.
Pepsi’s Smart Can
Meanwhile, Pepsi introduced its Smart Can concept, reimagining the iconic soda can as an interactive device. Equipped with wraparound screens, motion sensors, and advanced sound technology, the Smart Can promises personalized experiences and exclusive content delivery. Despite its can shape, it does not contain soda but serves as a platform for engaging fans through tailored content related to sports, gaming, music, and more. Pepsi plans to collaborate with creators to amplify its reach, though specific availability details were not disclosed during the event.
A Focus on Personalization and Innovation
Cannes Lions served as the perfect backdrop for PepsiCo to underline its commitment to merging marketing prowess with cutting-edge technology. The showcase reflects a strategic pivot towards enhancing consumer experiences through personalized, tech-driven solutions. This move comes amid Pepsi’s efforts to reclaim market share lost to competitors, signaling a proactive approach to revitalizing its brand in an evolving market landscape.
For more insights into PepsiCo’s innovative strides at Cannes Lions, read the full article on Marketing Dive.