Roku is stepping up its efforts to make connected TV (CTV) advertising more accessible to performance-driven brands by offering free use of Spaceback, a platform that transforms social content into TV ads. This move will benefit advertisers running campaigns through Roku’s self-service Ads Manager platform, with the streaming giant covering the creative fees for campaigns using Spaceback creative through Q1 2025.
“Roku Ads Manager helps socially native brands leverage their most successful social assets on TV,” said Dan Lapinski, head of Roku Ads Manager product marketing. “Spaceback is the leader in the space, removing creative friction, costs, and production times to ensure any brand can lean into TV advertising using creative assets they know their audience responds to.”
Spaceback’s platform repurposes videos from popular social media platforms like Instagram, TikTok, Facebook, X, and Pinterest, transforming them into premium TV ads. This enables brands with limited budgets to produce TV ads without the typical production costs, making it easier for them to break into the CTV space. Go Fast Campers, a brand that turns trucks into campers, found success with Spaceback on Roku, reporting increased engagement with site visitors staying three times longer compared to other paid media efforts.
In addition to Spaceback, Roku’s Ads Manager—launched in September—offers small- and medium-sized businesses competitive pricing, performance optimization, and self-service shoppable ad formats powered by Shopify. This partnership is seen as a key move in the growing content-commerce convergence within the CTV space. Roku’s platform could capture a significant portion of the 20,000 new small- and mid-sized marketers expected to enter the streaming TV ad market in 2025.
“Roku Ads Manager is the front door for brands looking to connect with our amazing community of streamers,” Lapinski added. Roku, already the leading streaming platform in the U.S. by hours streamed, is well-positioned to take advantage of the anticipated growth in the CTV ad market.
For further details, read more on Marketing Dive.