Ugg, in collaboration with AKQA, has unveiled its new global campaign, “Feels Like Ugg,” aimed at capturing the renewed interest in 2000s fashion among younger consumers. The campaign, which began in Los Angeles and was shot in Seoul, South Korea, highlights the brand’s chunky boots and aims to foster a sense of community and self-expression.
Running across digital platforms, out-of-home ads, and in-store promotions, the campaign will continue through fall with live activations and events. The effort reflects Ugg’s successful reinvention, evidenced by a 14% sales increase in the first quarter.
Featuring diverse influencers and artists, the campaign showcases authentic connections and shared experiences, aligning with Ugg’s mission to promote inclusivity and comfort.
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